Social Media, the Web, the Cloud and You!

Local businesses attended a free seminar on 4th October 2011 to discover what they could be missing out on in the new technological world and, more importantly, how to turn technology to your advantage.

Social Media

Andrew Knowles, of Writecombination, shared some of the experience he’s gained through building a copywriting business using social media. Business owners discovered what works and what doesn’t, and why business marketing is becoming more about winning advocates than writing advertisements.

The Web

Paul Weeks, of Digibug, gave an informative talk on why effective websites are more than just a mix of graphics and text. He shared proven strategies for guiding customers to your website and advice about how to steer them gently but firmly to the checkout once they’ve arrived.

The Cloud

Stephanie Pettitt, of Equation Accounting, told of her secret for building a business that’s portable, scalable and successful – despite having almost no visible means of (IT) support. She opened attendees eyes to the possibilities and potential offered by today’s technology.

If you would like to book the above speakers for an event, please contact stephanie@equation-uk.co.uk